Welcome to Taza Machli, your most trusted source for fresh seafood, delivered directly from the coast to your kitchen.
Taza Machli was born from a simple idea: that everyone in Pakistan deserves to eat seafood the way it’s meant to be eaten – incredibly fresh. For too long, we were frustrated with the lack of high-quality, hygienically handled, and truly fresh fish available in the market. We knew there had to be a better way.
Our Mission
Our mission is to bridge the gap between the hardworking fishermen on the coasts of Karachi and the seafood lovers in homes across the country. We are committed to providing a seamless, trustworthy, and delicious seafood experience, every single time.
What Makes Taza Machli Different?
- Direct Sourcing: We have direct partnerships with local fishing communities, ensuring we get the best of the day’s catch, cutting out unnecessary middlemen.
- The ‘Doori Wali’ Promise: For premium fish like our Surmai and Heera, we prioritize the traditional and sustainable ‘Doori’ (line-caught) method, which guarantees a higher quality and fresher product.
- Uncompromising Hygiene: From the moment it leaves the water to the time it reaches your door, your seafood is handled in a clean, temperature-controlled environment.
- Our Fair Weight Policy: We believe in complete transparency. The weight you see is the weight of the whole fish before cleaning and cutting. We promise an honest and fair process, always.
We are more than just a business; we are a family of seafood enthusiasts dedicated to bringing health, happiness, and the true taste of the sea to your dining table.
Hussain, Founder, Taza Machli